Stop guessing. Know which version of your idea is actually worth building.
Every startup idea hides dozens of possible businesses — different scopes, different causes, different customers, different solutions. Modern technology lets you pursue the best one deliberately. We decompose your idea across every dimension, score each path, and tell you where to bet.
Built on problem formulation research from Harvard Business School
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47
Average score /100
12%
Score above 70
Example output — restaurant ingredient waste
Instant decomposition
Raw symptom
Small restaurants lose 10–15% of food spend to waste each week.
Assumption embedded
You assumed the cause is poor demand forecasting — so you're building a prediction tool.
Reframe
What if the problem isn't missing data but too many menu items — and the fix is fewer dishes, not better forecasts?
The 4 assumptions you made
SCOPE
Individual restaurant operations — but the symptom exists at chain level too, and at the supplier level.
CAUSE
Demand unpredictability — but waste also stems from portion sizing and menu complexity.
CUSTOMER
Restaurant owners — but kitchen managers and chain operators face this differently.
SOLUTION
Prediction software — but procurement contracts, menu consulting, and shared purchasing also address the symptom.
Articulation Score
You submitted 1 idea. We found dozens of businesses in your problem space.
61
/100